World Bank: Guide to Communicating Carbon Pricing - December 2018 - eng (pdf)

Суббота, 01 декабря 2018 06:57

Effective communications are integral to designing and implementing a carbon price. They provide the means for building acceptance internally across government and externally with key stakeholders and the wider public. This shared understanding and acceptance is essential for building a robust policy that can be sustained through electoral and economic cycles. This Guide provides practical, step-by-step guidance on how to develop communications strategies forcarbon pricing, and how to integrate communications into the policymaking process. The evidence is drawn from a large body of formal research, including over 30 interviews and an international survey of leading practitioners from governments, civil society, and business.

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